Kolkata witnessed the country’s largest motoring event for the record 14th time on Sunday, December 18. The National Insurance Car Treasure Hunt, organised by Kolkata on WHEELS, saw motoring enthusiasts from all over the city come together and spread awareness about “Safe Drive Save Life”. The event has truly etched itself in Kolkata’s motoring itinerary with 150 cars and 600 passionate motorists participating each year. For its 14th edition, the event was sponsored by National Insurance Company with Indian Oil as co-sponsors; Federal Bank was the banking partner, Bosch the service partner, Thums Up the beverage partner, 91.9 Friends FM the radio partner, D-talks Adda the refreshment partner, Portray Outdoor Advertising the outdoor partner and last but not the least, Nazrul Tirtha the venue partner.
Participants arrived at the venue in the morning, bubbling with enthusiasm, putting the stickers on their cars while foot tapping music kept the mood lively and upbeat. By 9:30 am participants were briefed on the rules and regulations of the game at the auditorium and after the bagpiper’s band set the mood of the day, the first set of cars was finally flagged off by HIDCO Chairman Debashis Sen who was also the chief guest of the event. The other guests were KV Srinivas, GM Marketing – National Insurance Company, RK Sahu, Chief Manager – National Insurance Company, Renji Alex, AGM – Federal Bank and Samir Bagchi, Manager – Nazrul Tirtha.
By 1:30 pm the participants started returning to the venue after completing the 3 tasks of solving 8 clues, collecting 3 scavenger items and answering 8 questions on Kolkata and driving safety. Upon their return, they were treated to a buffet lunch and were shown live footages of their cars taken by the hidden video cameras placed at various points across the city. After lunch, the judges sat down to tabulate the total points of each individual team while the Hindi alternative rock band Nishaan set the stage on fire, performing a mix of original compositions and foot tapping cover songs that kept the audience engaged and roaring for the next one hour. Then, it was finally time for the judges to declare the winners.
The event concluded with Emcee Arunabha Hazra declaring it closed with loud cheers from the winning teams. An exciting day came to an end with Kolkata on WHEELS’ promise to hold more such motoring events in an endeavour to promote the city and safe motoring.